Funded by local advertisers and distributed in nine elementary schools to reach thousands of area households, elementary FRESH was a print magazine devoted to offering parents and families current, actionable information on living healthier lives.
As Editor-in-Chief and Creative Director, I built this magazine’s brand from the ground up with a “chalkboard” theme (reflecting our education theme and our ties to local schools). I planned all content, gave direction to our small team of writers, did final research, vetting and edits, and laid out each issue cover-to-cover.
We only raised enough funding for three issues; however, they remain some of the best and most important work of my life.
Our first issue focused on MyPlate, the USDA’s most recent nutrition guidelines. Additional features include a map of local U-pick apple orchards and pumpkin patches.
The Holiday 2016 issue highlighted added sugar’s impact on health, including infographics to help parents identify healthful packaged food and beverage options.
The Winter 2017 issue offered cheap or free ideas to get the whole family moving regardless of weather. It also featured an in-depth article on screen time and kids’ health.